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On March 25, 2025, the event “Innovation and Water Lilies – The Business of the Future” took place in Blagoevgrad, organized by youth initiatives. The participants – students and professors from four faculties of the South-West University – presented ideas for developing unconventional business models inspired by nature.

A special guest was Doichin Vladimirov – the founder of the only water lily farm in Bulgaria. The program included business demonstrations, a nature-inspired fashion show, and practical games focused on economic adaptation and innovation.

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